Key Learning Outcomes
- Forces impacting Port Marketing and Business Strategy
- Shipping and Port Alliances – what to expect and how to manage risk
- Developing a Port Marketing Plan
- Types and structure of port markets and services; and the impacts on pricing
- Pricing for Competitive advantage and Business Development
- Port Strategic Planning – Trade and Business Development
- Applied case studies from real-life examples
Course Overview
As the competitive environment for ports and terminals gets more and more competitive, a range of commercial and strategic planning measures are needed. Shipping alliances are reshaping trade routes, technology is impacting operations, and business development for your port is no longer what it used to be. Developing a strategic business and marketing plan for your port is by far getting more and more complex, and needs to cater to a wide range of market drivers.
This 5-day intensive seminar will equip participants with practical issues, case studies, and the application of concepts for pricing, marketing, and strategic development of your facility.
Who Should Attend?
- Terminal, Port Operators and Port Authorities
- Traders & Charterers – Dry Bulk and Liquid Cargoes
- Ship Owners, Operators, and Managers
- Logistics, Freight Forwarders, and Shipping Agents
- Terminal Equipment and Technology Providers
- Multimodal transport service providers
- Port Developers, Construction & EPC Consultants
- Port Investors, Banking and Financing Institutions
